OUGD405: How To...

by Roxxie Blackham on Thursday, 6 December 2012

How to get people to communicate via talking...

THE BRIEF:
As a group of students you are to identify a problem from your individual research and provide an answer to it. You must resolve the How To... in an engaging and interesting way.

 Background/Considerations
Who needs to know?
Students and teenagers
What/why do they need to know?
So that they can make friends easier when they start uni, and will also help them in their later lives
How will you tell them?
Via production of a pack of game cards that get the readers to take part in a fun way, using their voices and communicating with one another

 You must identify whether you are trying to EXPLAIN, INFORM, INSTRUCT or EDUCATE the audience.
We are trying to inform and educate the audience

 What will the audience respond to, where will they look? How will they need to interact with it? How will you know it is working?
They will respond to our presentation and a pack of game cards. They will interact with the cards, and we will know it is working from testing it out on piers and when using it in the presentation

 What is the tone of voice? It must be appropriate to your subject, audience and method of delivery.
Informative, friendly and light hearted

We tried to work in a group of 5 to come up with an idea for this brief, however group members were easily distracted or didn't show up, and when we were together we couldn't decide on an idea as everyone wanted to take a different approach to the outcome, so we decided to split up into smaller groups within the group. I was partnered up with Rinesh.

Our Ideas

Informing people on the importance of communicating through talking
↳intimate
↳direct

Tone of voice
↳think about playfulness
↳ways of reading texts/emails in different ways, for example "what are you wearing tonight" could be read seriously or could be read in a seductive manner and will come across differently either way
↳ think of an aim...

≣≣ Informing people of how texts/emails aren't as personal as talking in person and you can often lose the meaning of the message ≣≣

 For example:


















Start off the presentation with definition of communication and talking etc?

Name: JARGON BEATERS
Idea: A set of 48 playing cards
         ↳for breaking the ice in Fresher's Week
         ↳come in a box like a pack of cards, maybe with a leaflet of instructions?
         ↳4 themes: erotic (rouge/pink/burgundy)
                            agressive (red/bold colours)
                            serious (grey/blue/white/black)
                            cheesey (yellow/orange)
         ↳stick to pastel colours so that the set of cards looks uniformed
         ↳12 questions per theme, which will make 48 cards
         ↳simplistic/minimalistic feel to them
         ↳symbols to represent each theme to create patterns for each card
         ↳logo should be simple and to the point. try to stick to a certain colour theme - blue and orange?
On presentation:
         ↳could record footage of a few people trying it out
         ↳ask for a few volunteers during presentation
         ↳make it seem like we're an association/company selling the product to the universities

"Thankyou for listening, now communicate"

Logo Design Initial Ideas:

We thought about making a circular logo with the letters JB within the circle, to stand for Jargon Beaters. It was hard to come up with something that looked good inside a circle when only using 2 letters..


We decided to abandon the idea of putting a shape around the letters, as it wasn't working well and we didn't really have any reason for the circular background. Therefore, we thought about the letters themselves, and how they would look nice next to each other on a page. We decided that we wanted our logo to have an uppercase J and a lowercase b..



We initially thought we'd use Helvetica to create the logo..


However, this looked far too formal and didn't convey the fun and light-hearted tone of voice that we were going for. We thought that it looked a bit too corporal and wasn't exactly what we were thinking of when we were coming up with the initial ideas. Maybe a different typeface would work better..



We had a look at a lot of san serif fonts, and came across Opificio. We really liked the letter J and how the b was curved round, this added playfulness to the logo and it didn't look so corporal anymore. However, we still weren't pleased..



Had a play around with the other fonts in the typeface Opificio - Opificio Rounded and Opificio Bold. We preferred the way the lowercase b was now ever more rounded and curved, but it looked a bit thin next to the really bold J. We also decided that the J should be filled in with the navy blue colour, rather than just having a blue outline..



The letter J looked a lot nicer in Opificio Regular, and it meant that it wasn't really bold and big when placed next to the b. We also took the stroke off the b so that it was cleaner and nicer on the eyes. However the logo still looks a bit too plain, and it's not obvious who the company are..


We thought about adding the rest of the company's name into the logo so that you could read who they were with ease. We liked the way the words 'argon' and 'eaters' were placed, however it meant that the b was lower down than the baseline of the J. We also thought that the logo was a bit boring and didn't really convey communication, so thought that we could include a speech bubble somewhere, maybe in the counter of the b..

Final Logo Design


This is our final design that we came up with. We had to alter the letter J as it was tapering slightly near the beginning of the curve. we also messed around with the thickness of both letters so that they complemented one another. We made the counter of the b into a speech bubble to help convey the idea of talking and communication, and lined up the words 'argon' and 'eaters' so that they were in line with each other and the letters. I am pleased with out final outcome, and happy with what I managed to produce for the project, as the logo design was mainly my job to create. I think the J could probably be altered with a bit more to make it completely perfect, if I were to create this logo again.

Final Pack of Cards

 Rinesh designed the final set of game cards for our idea. I decided on the colour scheme and helped to create various parts of the designs, but it was mainly worked on by him, and I'm extremely impressed by the final outcome.

We had problems with printing the designs double-sided, so had to cut them all out and stick them together ourselves, however they still looked really professional!




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