Design Practice

D&AD Deadline: 19th March!!!

- Produce 5x A2 presentation boards individually for module submission. These will reflect your own take on the project and how you contributed. A2 printed format.
- Check the terms and conditions of your brief.

The Body Shop Brief
PROS
- Good range of material to design for - across different channels
- Plenty of work for 2 people
- Different media to apply design to (print and web)
- Primary research is easily available
- No strict guidelines apart from use of logo and poster format

CONS
- Hard to distinguish the target audience
- Vague when it comes to further information

XL Recordings Brief
PROS
- Choosing a specific artist from the list allows you to design for a specific audience - you're basically choosing the audience
- Utilisation of different skills e.g. combining crafts with digital design
- Guidelines aren't strict - allowing you to have complete creative control

CONS
- Too much choice in regards to artists - comes across as intimidating
- Could be hard to choose an appropriate artist
- Only producing 1 poster between 2 people. Little amount of work.
- More illustration based than design based
- No real idea of what they're asking for - not enough explanation

Oasis Brief
PROS
- Given specific messages that they want you to communicate, so you have content to work with
- Opportunity to rewrite the brief to meet different target audiences

CONS
- Target audience isn't very defined
- Confusing concept. Not really sure what they are asking for

Class Discussion on Roles & Responsibilities:

ROLES
- Concept development
- Practical development
- Researcher
  - Researching activities
  - Researching audience
  - Subject research
  - Primary, secondary research
  - Contextual research
  - Analysis, organisation, etc
- Project manager
  - Time management
  - Production processes
  - Research
  - Organisation
  - Communication
- Photographer

What responsibilities belong within roles?