We were asked to lay our work out for crits today and then give other people on different tables written feedback..
My feedback was as follows (for the logo that I had produced):
- I prefer the logos that are on the first page to the last ones on the colour choice board, I feel as though they represent 'Russian' more than the other one. And to go with that logo you could use the 'ok' symbol with it as a secondary logo?
- If you do use the other logo then yes, yes the symbol in the logo and also have it as a second logo.
- I like just the 'ok' by itself, the 'шоко' logo reminds me of a japanese restaurant like 'itsu' logo or a noodle bar. I don't know how it could be changed to relate it to a Russian restaurant.
- Don't think pronunciation is needed in the logo..
- I think that the hand rendered 'ok' in the logo works well, but with the 'ш' to reinforce the Russian
- When I read 'шоко', I read 'wok-oh' so maybe something else is needed. Is it too late to change the name now? However, I prefer the initial outcomes - much stronger and Russian like!
- Everything looks very Japanese - name, fish, etc the first logos much stronger!
- The logo variations on the first page look more Russian as opposed to the 'ok' logos on the colour choice page. The colours also work nicely.
- I don't think it needs pronunciation in the logo - maybe this is something you could include inside the restaurant, like in the menus.
- I don't know why, if it is a fish restaurant, the name sounds like chocolate.
- The logos on the 1st page are the most appropriate, however, it looks more Japanese than Russian.
- Could you include something like a palace roof or a matryoshka to make it more Russian?
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