Design Practice

- As a designer you have to communicate progress, products, problems and conclusions
- Idea of professionalism - progress and workload management
- Tough to manage all the briefs around one another

- 50% of this module has nothing to do with the final products
   - marked on how we choose and analyse briefs
   - brief management
   - project review and documentation
   - presentation
   - roles and responsibilities in individual and collaborative practise

10 steps to writing persuasive project proposals:
1. Set clear aims and objectives
- aims are the changes that your project will make to the status quo
- objectives are the methods or activities by which you plan to achieve your aims

2. Be smart - the definition of objectives
Specific
Measurable
Achievable
Realistic
Time bound

3. Use words from the brief
- language, tone of voice

4. Justify the need for your proposal
- creative apathy
- present and argue
- who needs it and why?
- don't make empty statements (don't bullshit)

5. Describe your audience
- who are 'they'?
- why will they engage with it?
- who is your client?

6. Describe your motivations
- you can tell when someone is/n't enthusiastic

7. Don't be vague
- don't use stupid words, e.g. interesting, amazing, everyone, unique, nice, etc

8. Consider the viewer
- make it easy to read
- don't be ironic
- make it professional
- ask more than one person to check grammar and spelling

9. Visualise the ending
- begin with your vision of the ending in mind

10. Assume nothing
- the reader of your proposal knows nothing about you, your skills or the context of your project
- assume that your client knows nothing
- explain everything

Question everything, accept nothing.