Strengths:
- well considered concept
- detailed target audience
Areas for improvement:
- urban areas made rural
- look at graffiti moss
- seeds planted in ways that would grow into letters / words - the plant pot could be shaped into the word or letterform
- blog or shop for ordering cress shapes
- names for gifts
Considerations:
- stationary range
- mimic packaging from 'smints' but with seeds - look at existing packaging, how can you reseal it?
- PEZ packaging
- recycled or hand-made paper
- brown and green colour scheme
- 'hands-on' approach
Can you use any facilities over the christmas break? Printing press?
