OUGD504: Breaking Down A Project Brief

by Roxxie Blackham on Wednesday, 27 November 2013

Spend 3 minutes highlighting key words in your brief

- You want to filter out the terrible words, e.g. fascinating, interesting, 'metaphorical journey', broadest
- Briefs use these kinds of words as they don't know what they're asking for!

Pick 1 brief and answer the following questions on it:

5 problems that you want to solve:
1. How to celebrate plants and the concept of the garden and its roles in our lives
2. How to consider plants in the broadest possible ways
3. How can you make plants eye-catching and informative?
4. How to interpret plants
5. How to use typography to represent plants

5 facts about subject and content:
1. "the soul cannot thrive in the absence of a garden"
2. The constant in all gardens is the presence of plants
3. Some see gardening as a metaphor for life
4. Gardens are celebrated within literature, poetry, painting, music, religion and architecture
5. Plants have personalities

5 facts about intended audience:
1. Those ignorant to the importance of plants and nature
2. Young adults who have recently moved out from parent's home
3. 21-26 years old
4. Working class
5. Consumers who are ignorant to being eco-friendly

5 things you want to communicate:
1. How important plants are
2. How plants play a key role in keeping us alive (photosynthesising etc)
3. How you can look after / plant your own flowers, trees etc
4. How to be eco-friendly when it comes to plant life and nature
5. Why plants are 'cool'

Things you don't know about this brief:
1. The exact target market - the brief says you can define your own market and how you will target it
2. Where to go with the brief - I've started to narrow it down to looking after nature and planting seeds, but the brief is extremely open!
3. How do you celebrate plants?!
4. What role does the garden have in our lives?
5. What words and language should I use?


Open briefs are perceptive - you've basically been given a white piece of paper and been told to draw.

Rewrite your brief



For Next Session:
- Type up your brief - make it as specific as you possibly can, think of 5 printed products you can produce, remember that it needs to work on web
- Blog session and brief, label ISTD, brief 3 and OUGD504.

OUGD504: Web Crit Feedback

by Roxxie Blackham on Monday, 25 November 2013

- blog about all your mistakes

- buttons will increase options available to you, e.g. you could put a quote on the homepage of the website that links onto another article on the internet that is relevant to your topic

- make the text 'fixed' and it should become responsive across all screens, if you're working in pixels!

- how can you bring the nag bar across all the pages to keep it subtle and transparent?

- how can you navigate from page to page whilst keeping it simple yet coherent?

- create another flow diagram for how your website will work now

- gather survey feedback and blog it - create charts?

- keep your colour palette simple - blog colour scheme choice

Remember target audience
Consistent navigation
Tone of voice
Pixel count in scamps
Colour palettes - RGB values
Mobile templates
Margin padding and sizes

FINAL CRIT - 10th DECEMBER

OUGD504: Design For Web Coding Development

by Roxxie Blackham on Thursday, 21 November 2013


I followed my workshop notes to create the very basic layout of my website and how it could possibly look. However, I encountered various problems.

1. As we learnt how to position our navigation bar at the top of the page, I didn't understand how to position it to the left hand side of the page and keep everything else working around the page.

2. Because of the first problem, the body text wouldn't stay where I wanted it to without being in 'fixed position'. This meant that the rollover buttons didn't work anymore.

3. If I tried placing the body text in 'relative position', then the text either disappeared or positioned itself at the bottom of the page.

4. The home page button became distorted and stretched when I rolled over it.

5. The background is too plain for the homepage - would look better with an image filling it.

DESIGN IDEAS



I really liked this kind of approach for the homepage for my website. It really suits the theme and will appeal to the target audience. However, the logo looks really weird and out of place - a bit unnecessary.


I think it definitely looks more professional without the logo in the navigation bar!


However, when I tried using this photo in Dreamweaver, it looked a bit too much like the layout for a fashion blog. I need an image that is big enough to cover the entire background and doesn't become pixelated!


I tried adding a background image to my initial layout design, to see how it would work.. I just used an image found on google images for my test.

After I found that background images could work, I applied it to my new design ideas..

(The images I used are all supplied by http://www.victoriacadisch.com - Victoria is my housemate's sister and has allowed me to use her images and advice for content on my website!)


I found that this particular photo definitely works a lot better for the homepage as the model is quite alluring and makes you want to look at other pages of the website.
Problems I encountered:
1. The web name placed itself at the bottom right of the page
2. The navigation bar ended half way down the page


I managed to move the title over to the left hand side, however it was still too low down and looked awkward on the page.


The title definitely works better higher up, however the sub text looks awkwardly placed and needs moving down...


I finally managed to get the text to sit in a better layout, however the navigation problem was still there!


Sorting out the size of the navigation bar was really easy, however the buttons had become slightly transparent due to the opacity I added to the bar..


I tried so many things to solve this, but everything didn't work..


I changed the colour of the buttons and the background navigation bar to see how that altered the look of the website, however I still couldn't figure out this opacity problem!


Changing the opacity of the buttons didn't work. I eventually cheated my way around the system by creating another div id that could be placed over the top of the navigation bar so that the buttons didn't become transparent, and voila!!

I also had trouble with the background image filling the page completely, rather than having white borders on the edges - but I managed to solve this with a bit of lucky coding!


However, I was still finding the typography frustrating and badly placed.


Altering the container boxes helped to make the title read on one line, but this moved the other type all the way over to the right of the page!


I managed to pull this type in with a lot of trial and error modifications - so happy that it aligned itself with the edge of the bed head!


The typography looks better white, rather than slightly pink, as it keeps the homepage consistent in colour. I made my rollover buttons change colour when you hovered your mouse, which added a subtle touch of lilac to the design.


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For the rest of the pages, I created some rough ideas on InDesign to see how the layout could work before coding. I also realised that I should include a models page instead of a gallery, after assessing my survey results.




I used a really simple set of grids throughout the layout of the pages, so that the layout stayed consistent across the pages. This also made it easy to think about how my content could work on the pages in a clean and clear way.



I want my models page to scroll horizontally so you can flip through each model's picture and then find their link to their portfolio - either by clicking on the photo of the model, or it could be written underneath their images.



The layouts page needs to be simple, yet hold a lot of information! I thought that it could work quite well using the same kind of scrolling method, but vertically instead of horizontally, as I need to add a lot more information.


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I realised that when I make my web browser smaller, a lot of the text disappears from the page, so thought I'd attempt to resolve this!


However, no matter what I tried, I couldn't figure it out!!!!
So I decided to leave it for now and create the about page..



I didn't really like the basic layout that I had previously gone for - it didn't suit my audience!




Messed about with the padding pixels to create a space between the two bodies of text..


I thought that the page needed some imagery, so found one of Victoria's photos that I like and placed it across the background of the right content box..


Took the text away from above the image, as it looked really awkward and out of place..


Thought I'd see how the website looks fullscreen..


Changed the font styles for the header and body text to make it suit the concept idea..




The body text didn't work italicised..


The body text also looked really blocky and big at 18px.


After a lot of altering, I found the right size of body text for the about page.. It still seemed to bold though!




However, I didn't like how the left hand navigation bar didn't have an image behind it! My favourite part of the homepage was the translucency of the navigation bar and how it worked above the image behind it. So I moved all the text over to the right..


I then thought that maybe the title could work on the left?


I added an image to the left hand side of the background..


And this happened!


However, it still didn't look right! So I thought I'd see how the image looked when it was bigger - but then this became pixelated!


I tried various sizes, but the image kept repeating itself to try and fill the background..


So I made the image even smaller, still repeating the image..


Suddenly realised - type 'no-repeat' in the css and see what happens? Et Voila!


The image didn't fill the whole of the left hand side, so I changed the sizing..


However, I didn't feel as though that image worked very well with the design aesthetics, so chose a new one..


I moved the title over to the right hand side as it didn't look right overlapping the image..

Altered the right hand container size so that the text filled more of the page..

Moving onto Advice & Tips..
Using the same coding, I added a picture of Victoria Cadisch instead of an image of her work - Victoria sent me this image to use on my website..
I also changed the text in the title section..


I then played about with the size of the photo of Victoria - I wanted it to fill the page like before, but within a certain width..


I had a lot of problems with getting this image to work, as the original file was square in size.


It took a lot of trial and error until I managed to get something to work for me!

 I altered the body text on the page, to take my mind off the image not working..


Messed around with css coding to make some new font styles called <h5> and <h6>..
I also worked out how to make the body text lighter in weight! So changed this across my body text on the other pages..


Sometimes there were too many line breaks / paragraph breaks..



I also noticed that I was going to run out of space for my whole interview with Victoria.. How could I make this page scroll?!?!?!


So I decided to try and work on the image of Victoria to make it fit onto the page similar to the image on the about page..



Brainwave
I thought - why don't I crop the original image?
This solved the problem!!!

I then edited some of the dandelion seeds out of the original photo, so that it didn't interfere with the text in the navigation bar..


I also managed to figure out how to create a scroll bar! This solved my problem with no space for content, and made the website so much more professional..






I went back to the about page and edited the text on there so that the weight was lighter..


Using the layout from other web pages, I started to create my locations page...


I searched for the location on google maps, so that I could embed it into the locations web page.

It took a few alterations before I was happy with how big the google maps image was on the page.



I decided to add location information into the web page so that I could decide how big the maps image needed to be..





Messed about with the margin on the left to make more room for the title..






I had a few issues with getting information above and below the google image..


Changed the bold text at the bottom to lilac..


The colour was hard to read when it was so light..


Thought I'd try to create the models page, so removed all the images and started fresh..


Tried adding image links, to see if I could use a light-show box.. But it all failed, so I gave up..


The gap between Mayfield Lavender and the text below it was really annoying me, so I tried changing it..



Worked out how to do this after a lot of trial and error!


Tried changing the spacing between other text as well to see how it looked, but it looked quite squished.