Spend 3 minutes highlighting key words in your brief
- You want to filter out the terrible words, e.g. fascinating, interesting, 'metaphorical journey', broadest
- Briefs use these kinds of words as they don't know what they're asking for!
Pick 1 brief and answer the following questions on it:
5 problems that you want to solve:
1. How to celebrate plants and the concept of the garden and its roles in our lives
2. How to consider plants in the broadest possible ways
3. How can you make plants eye-catching and informative?
4. How to interpret plants
5. How to use typography to represent plants
5 facts about subject and content:
1. "the soul cannot thrive in the absence of a garden"
2. The constant in all gardens is the presence of plants
3. Some see gardening as a metaphor for life
4. Gardens are celebrated within literature, poetry, painting, music, religion and architecture
5. Plants have personalities
5 facts about intended audience:
1. Those ignorant to the importance of plants and nature
2. Young adults who have recently moved out from parent's home
3. 21-26 years old
4. Working class
5. Consumers who are ignorant to being eco-friendly
5 things you want to communicate:
1. How important plants are
2. How plants play a key role in keeping us alive (photosynthesising etc)
3. How you can look after / plant your own flowers, trees etc
4. How to be eco-friendly when it comes to plant life and nature
5. Why plants are 'cool'
Things you don't know about this brief:
1. The exact target market - the brief says you can define your own market and how you will target it
2. Where to go with the brief - I've started to narrow it down to looking after nature and planting seeds, but the brief is extremely open!
3. How do you celebrate plants?!
4. What role does the garden have in our lives?
5. What words and language should I use?
Open briefs are perceptive - you've basically been given a white piece of paper and been told to draw.
Rewrite your brief
For Next Session:
- Type up your brief - make it as specific as you possibly can, think of 5 printed products you can produce, remember that it needs to work on web
- Blog session and brief, label ISTD, brief 3 and OUGD504.
