Design Practice

Answer the 5 following questions on your brief:

1. What are the 5 most important words?
teenagers, concept, original, different, competitors

2. What are the 5 most important considerations?
- have an imaginative concept and original interpretation of the brief
- be competently executed with strong use of typography
- appeal to the broadest possible audience
- be able to sit on the shelves of a supermarket or ebook store as easily as it sits on those of more traditional bookshops
- have a point of difference from the many other book covers it is competing against

3. What are the 5 related products?
- book jackets
- ebooks
- printed publications
-

4. What are the 5 related places?
- traditional bookshops
- supermarkets
- ebook stores
- Oklahoma (setting of book)
- Penguin publishing

Swap with someone on your table and answer the questions again, but for their brief:

Joe's Brief

1. What are the 5 most important words?
luxury, organic, branding, simple, ethics

2. What are the 5 most important considerations?
- designing for a female audience - fashion conscious females
- how can you incorporate the idea of the 'organic' brand?
- how to incorporate the brand's aesthetics as ethical and sustainable
- stand-out quality and forward-thinking design
- something accessible internationally

3. What are the 5 related products?
- stationery
- logo
- clothes tags
- hangers
- website

4. What are the 5 related places?
- online shop
- international
- shops / stores
- hand picked, small boutiques
- postal services

Compare & Contrast:

Joe's notes on my brief:

1. What are the 5 most important words?
new generation, teenager, concept, striking, eye-catching

2. What are the 5 most important considerations? 
- Strong use of typography
- Appeal to the broadest possible audience
- Have a point of difference to other books on the market
- Show a good understanding of the marketplace
- Be able to sit on the shelves of a supermarket or ebook store as easily as it sits on those of more traditional bookshops

3. What are the 5 Related Products?
- Softback book
- Hardback book
- Kindle
- Bookshelf
- Spine

4. What are the 5 Related Places?
- Book shop
- Library
- Supermarkets
- E Book stores

If everyone has the same interpretation of the brief, then that means potentially 1000 people are going to send in similar responses. You need to stand out.
What haven't you thought about?
What can you reconsider?
Never be afraid to think outside the box and be different.

In terms of your brief:

1. Who is the audience?
New generation of educated teenagers interested in reading, both printed publications and ebooks.

2. Who should the audience be?
Both male and female teenagers

3. Who could the audience be? Why?
Possibly males, as the book is quite action packed and full of dramatic events such as death and fires. Also females, as girls can be interested in these types of books as well. Not all girls want to read books by Jacqueline Wilson or books by Louise Rennison.
Adults could also be interested in reading the book as they are more likely to have already heard of the novel, as they would've been around when the book was written and set.

4. What do they do?
The new generation of educated teenagers tend to interact with social media, buy clothes, hand out with their mates, take drugs, go to school / college and hopefully read books.

5. Where do they go?
To school / college, to the park, to town, to their friend's houses, on holiday, to the library, to the bookshop.

6. What do they buy?
Mobiles, computers, fags and alcohol, food, clothes, books.

7. What do they want to be?
Famous or successful in the area that they love. Some may want to be authors / publishers, if they're interested in reading. Maybe even journalists or historians. They want to be absorbed into the story and let their imagination run wild whilst reading. They want to feel educated. They might want to be the characters in the story.

Within a student competition, the idea of audience becomes quite important. Students ignore the audience in briefs for competitions - the winners really nail who the audience are and target that audience perfectly.

Think about it - the actual audience are those who are going to judge you! Who are the judges? What will they look for?


For Next Session:
- complete the concept statement
- rewrite your brief on the sheet given
- initial development sheets
- 3 contextual references (these will give people a sense of what you're trying to do)
- 5 reasons why your response will WIN.