OUGD503: Frydays Menu Development

by Roxxie Blackham on Thursday, 27 March 2014

When it came to designing the menu, I didn't really have much to go on. Kisha wasn't exactly sure what she wanted. She sent me all the details for the menu in a word document that she had tried to create herself, but she said she wanted it 'neat', 'structured', 'friendly' and to suit the logo that we had come up with..


I quite liked the use of illustration on the menu, as it helped to make it look more nautical, especially due to the fact the fish and chip shop is in Newquay, Cornwall. I think that the simple illustrations suit the logo, and don't take away from the menu.


I added some headings, to split the menu up a bit, and then played around with colour and layout...



I thought that the specials section of the menu should be a bit bolder, to emphasise on the idea that you could get something different from the chip shop, it also broke down the menu a bit.



Everything was moved about a bit again, to see how it looks in a quirky layout..


I wasn't sure about the rope pattern at the top, as it was quite american diner-esque..


I played around with the border surrounding the specials, as the page looked a bit empty after removing the rope..


I also thought about the fact that I hadn't really used any pink colours, and they were only featured in the logo, so I added a bit..


But then I thought that the menu might be a bit too plain, so put the rope border back in, and added another illustration of a whale..


I also tried adding a bit more pink, but I think the lighthouse looks weird now..


This is how far I've come so far, and I've sent this to Kisha to see what she thinks about the menu so far and to see what she wants to change about it and what she likes..


After sending the files over to Kisha, she realised that she hadn't included a few things in the menu, so it was back to the designing and altering some of the information in the menu...

She also preferred the menu with less pink in it..


It was quite difficult to fit all the new information into the design...



To make it easier, I made all the type smaller..



With a few small changes, this was the final menu, that was sent over to Kisha to be printed..


OUGD503: Frydays Logo Development

by Roxxie Blackham

When it came to designing a logo for Frydays fish and chip shop, I spoke to Kisha about what they wanted from the logo, and we looked at a few typefaces and examples of work to make it clear how I should design it for them..

Kisha wanted something with a vintage feel to it, but maybe a nautical style to link in the idea of fish and chips. She wanted to use blue or red, so I played around with blues and reds to see how they looked separately and together.

We looked at a few logos, and she said that she loved this style..


We also thought about illustration, and came to the conclusion of nautical style illustrations that could be used on the menu or within the logo..


We also discussed fonts, and chose Branboll for the logo and headers..


With these considerations in mind, I created a few logos. Kisha quite likes the american diner style logos that we looked at online, so I went on this kind of idea.


When I showed her my initial ideas, she told me that she really loved the red colours, with a circle around the name of the fish and chip shop. She said that she preferred the darker red, so I developed the idea further from this..




I then produced a lot of variations on the initial logo that she enjoyed. When I showed her a few ideas with the fish included, she really wanted to see how the fish could look some more, so I played around with that as well. But in the end, she decided on the following logo:



I also had a bit of a play around with using rope within the logo..




But I didn't feel as though these worked as well - it looked a bit like a fishmongers!

I felt that there were a few imperfections with the logo, so I played around with the type a little bit more and then sent her the final idea..

OUGD505: Book Packaging Development and Final

by Roxxie Blackham


After the crit, I decided to produce my packaging inspired by the "Beat The Whites With The Red Wedge" poster by El Lissitzky. I thought that this was a really suitable and effective way of packaging the design, as the poster was created during the Russian Revolution, causing a big change in designs and art of the era.

Trial 1



The first attempt at producing the packaging didn't really work very well, measurements were guessed just so that I could see how it would work as a piece of packaging. I also noticed that it needed some sort of bottom to the box, so that the book could sit in there, rather than acting like a belly band..

Trial 2



With the second attempt, I added the extra flaps to create more of a box to the packaging. The measurements still need to be calculated correctly so that it works effectively, but this definitely worked a lot better!

Trial 3




I produced a net on the computer, so that everything was exact and added the triangle and circle, to see how it looks aesthetically. I noticed that measurements were slightly wrong, as the book didn't sit inside the box and the box was too small! I also wanted the circle to be a bit more obvious.

Final










The final packaging works a lot better, as the measurements are a lot more precise and the book fits inside nicely. I'm not really sure how I could make it sturdier, as it still seems a bit flimsy, but I couldn't really use cardboard in the printer, so it will have to do! I think that the circle messed up a bit, but this is something that was hard to control, as the circle cutter kept slipping across the page.

I quite like this form of packaging, as it's simple yet elegant. I didn't really want to create something overly complicated, as it will take away from the structure and design of the book itself. I think that using the "Beat The Whites With The Red Wedge" idea is really significant, and almost suggests that once you've beaten the white palace, and you open the box, it reveals all of the secrets of the designs from the era and the 'beauty' of them.

Final Publication