Design Practice

We were asked to bring in pitch boards to crit in the lesson to see how we could improve them when submitting our final boards for D&AD.

However, James and I got a bit confused and created design boards, so our feedback was a bit irrelevant in a way..

Comment on the overall impact of the presentation boards
Strengths
Consistent layout with text, images are a little inconsistent.
Nice visual boards, resembles the body shop.

Suggestions
Put your names on the boards.
First and second boards could go together.
Brusho inks images aren't high quality.
For submission you should produce less boards.

Comment on how clearly / well the boards communicate the concept (s)
Confusing as to which is your own work.
Very strong.
Strap lines are clever.
Good that you've named the boards, e.g. development, as it makes it clear.

Suggestions
Make it clear which is yours / research.
Make 1st board your own most successful work.
Could be explained better.

Comment on how clearly / well the boards communicate the deliverables?
Communicates very well, however might be slightly long winded.
Clear what you are going to make.

Suggestions
Communicate deliverables on first board through predominantly imagery.
Could be more directed and concentrated, some elements don't seem to be as useful as others.
'Product Poster Bases' board would benefit from better photography.

Comment on how clearly / well the boards communicate the audience / context?
Doesn't say, but you now what the Body Shop's audience is.
However, style / colours isn't as feminine as it could be - is it meant to be unisex?
The audience can be suggested from the playful nature of the work.

Suggestions
Make the audience more obvious, even by just stating a specific audience on the boards.
Audience could definitely be defined.

Any other comments
Looks very fiddly, but effective!
You should focus the 1st board on this element to give impact.
Campaign board could use more explanatory visuals. The current images are very large and don't tell you much.

When discussed within the class, we came across the following considerations:
- Alignment
- Quality of images
- Type setting
- Explanation / clarification
- Margins and gutters
- Typos
- Choice of language
- Too much / too little body copy - what needs to be there?
- IMPACT
- Board numbers, names
- Consider portrait / landscape layout
- 1st board needs to be an impact board!

Check the deliverables before submitting your work as D&AD don't always want names on pitch boards, etc.


Improvements:
- Consistency of layout
     - sizing of images (formatting)
     - gutters and margins
     - quality of images
     - body copy / type setting
- Defining audience
     - aims / outcomes
- Too much information
     - absolute essential elements first, then add stuff (simplify)
- IMPACT - Hierarchy of information

Things that we need to improve / consider:
- Impact board (choose the most successful poster and photograph macro shots of interesting areas of the poster to take up majority of 1st board)
- 4 boards of information
    - impact board
    - product posters
    - campaign
    - other channels
- 5x JPEG images of each poster and up to 3x JPEG images for supporting channels
- High quality images