Design Practice

I had a look at the fonts used within Florence & The Machine artwork, and had a bit of a play around with the concepts of girly script writing, and the use of lines to create recognisable letterforms.

I really liked the font used for the logo for Florence & The Machine, but I thought that a typeface similar to this would be too obvious when trying to represent Anisha's personality, plus I couldn't rip off an already existing typeface!

I also really loved the font used on the Ceremonials album for the title.. So I thought if I played about with a similar idea to this, it could convey quite a lot of Anisha's personality - neat, loves florence and the machine, favourite food being fish (the lines remind me of fish bones), the idea of only knowing some of Anisha's personality, her creative side, and could also bring across her girly side..




Whilst thinking about how I could put across the idea of Anisha loving to eat fish, I thought about The Little Mermaid typeface, and researched into the different ways the title for the film was designed. I really love the letters designed as they remind me of the sea and also have quite a fantasy feel to them.

I had a little play with that kind of concept, and tried putting it with my previous idea of lines and half covered letterforms.

I fiddled about with the Little Mermaid concept for a while, trying to think of how I could create something that would show this in an interesting way, however I thought back to some previous concepts and thought I would try something quite different and not so obviously girly.

Tried creating letters out of fish scales, which really didn't work as I couldn't draw the scales properly! Also thought about making something similar to the gradient changes in the Obama Posters, which ended up looking like islands in the sea...

At the bottom of this page you can see 3 letters I made that I used David Foldvari's illustrations as inspiration for. I quite liked the idea of having parts of the letters drip and melt, but thought this would be hard to produce a whole alphabet dripping about like ink dribbling down the page, so scrapped that idea..




Going back to the previous ideas of The Little Mermaid and the lines constructing the typefaces, I thought I could try join the two ideas, however I thought this looked a bit too curly and average. The curls on the ends of the letters kind of ruined the rest of the idea!

The balloon illustration was taken from one of Foldvari's pieces, thought I could create something similar for Anisha's name tag.

The writing at the bottom was based on the Obama Posters, I really like that font, however didn't think it really represented Anisha so looked past it.







I tried experimenting with letters from the Arial typeface, going along the lines of my original ideas of combining works of David Foldvari and the Florence & The Machine Album Artwork.
I thought I'd experiment with different ways of making the letter half legible with the use of stripes and white/black block colour.













After experimenting with some other letters, I realised that my typeface would work better covering up the left hand side rather than the right, as this makes the rest of the alphabet legible, rather than covering up some of the main recognisable features of the letterforms. I think this way I can stick to a grid with the letters, always working from the bottom left corner and making sure that the diagonal cover up is at the same degree each time.










































FINAL POSTER DESIGN.
I am really happy with my final outcome. I think the typeface works really well as a set as well as letterforms on their own. I think the idea communicates Anisha's personality well, and I'm happy that she loves the design as well. I think the typeface I created is well executed and aesthetically pleasing and meets the criteria of the brief.