Showing posts with label howto.... Show all posts
How to get people to communicate via talking...
THE BRIEF:
As a group of students you are to identify a problem from your individual research and provide an answer to it. You must resolve the How To... in an engaging and interesting way.
Background/Considerations
Who needs to know?
Students and teenagers
What/why do they need to know?
So that they can make friends easier when they start uni, and will also help them in their later lives
How will you tell them?
Via production of a pack of game cards that get the readers to take part in a fun way, using their voices and communicating with one another
You must identify whether you are trying to EXPLAIN, INFORM, INSTRUCT or EDUCATE the audience.
We are trying to inform and educate the audience
What will the audience respond to, where will they look? How will they need to interact with it? How will you know it is working?
They will respond to our presentation and a pack of game cards. They will interact with the cards, and we will know it is working from testing it out on piers and when using it in the presentation
What is the tone of voice? It must be appropriate to your subject, audience and method of delivery.
Informative, friendly and light hearted
We tried to work in a group of 5 to come up with an idea for this brief, however group members were easily distracted or didn't show up, and when we were together we couldn't decide on an idea as everyone wanted to take a different approach to the outcome, so we decided to split up into smaller groups within the group. I was partnered up with Rinesh.
Our Ideas
Informing people on the importance of communicating through talking
↳intimate
↳direct
Tone of voice
↳think about playfulness
↳ways of reading texts/emails in different ways, for example "what are you wearing tonight" could be read seriously or could be read in a seductive manner and will come across differently either way
↳ think of an aim...
≣≣ Informing people of how texts/emails aren't as personal as talking in person and you can often lose the meaning of the message ≣≣
For example:
Start off the presentation with definition of communication and talking etc?
Name: JARGON BEATERS
Idea: A set of 48 playing cards
↳for breaking the ice in Fresher's Week
↳come in a box like a pack of cards, maybe with a leaflet of instructions?
↳4 themes: erotic (rouge/pink/burgundy)
agressive (red/bold colours)
serious (grey/blue/white/black)
cheesey (yellow/orange)
↳stick to pastel colours so that the set of cards looks uniformed
↳12 questions per theme, which will make 48 cards
↳simplistic/minimalistic feel to them
↳symbols to represent each theme to create patterns for each card
↳logo should be simple and to the point. try to stick to a certain colour theme - blue and orange?
On presentation:
↳could record footage of a few people trying it out
↳ask for a few volunteers during presentation
↳make it seem like we're an association/company selling the product to the universities
"Thankyou for listening, now communicate"
Logo Design Initial Ideas:
We thought about making a circular logo with the letters JB within the circle, to stand for Jargon Beaters. It was hard to come up with something that looked good inside a circle when only using 2 letters..
We initially thought we'd use Helvetica to create the logo..
Final Pack of Cards
Rinesh designed the final set of game cards for our idea. I decided on the colour scheme and helped to create various parts of the designs, but it was mainly worked on by him, and I'm extremely impressed by the final outcome.
We had problems with printing the designs double-sided, so had to cut them all out and stick them together ourselves, however they still looked really professional!
Our outcome from the crit..
Had time to evaluate the other group's ideas, and then told on what we could improve and vice-versa.
Asked to conduct a short presentation of our idea to another group so that they understand what we plan our outcome to be like.
Because I came up with the initial idea for the final logo, I was also asked to replicate the logo on illustrator, so that we could print it out and use the colours that we were using for the leaflet etc. I really like the idea for our logo, however if I were to create the logo again, I would spend more time perfecting the letters so that they fit into the circle really well and look even more psychedelic, as it annoys me that some of the letters are really bent on the left hand side, then they don't seem to do that on the right hand side as I didn't think it through properly..
In a group, we decided that everyone had to come up with at least 6 ideas for our logo/sticker that we were going to be placing around Leeds. I thought about the use of direction in my logos, hence the arrows and triangles pointing in the direction in which you were to walk. I also thought about using the pinpoint symbol that you see on a lot of online maps like googlemaps, however this could become quite confusing as the little triangle would need to move about the circle to represent different directions, otherwise people may get confused and think that they have to go somewhere below the image.
We sat down in our group and came up with ideas for how we were going to inform people of where they need to go to get from LCA to the city centre by foot. Our final idea was to create stickers that were then stuck on several lamp posts and poles along the pavement, directing the viewer where to go next until they reach the final destination: costa.
We also thought that we would need to create either a Facebook page or a blog so that we knew that the idea was working amongst those who were interested. This could also be used to give more information and maps on how to get to other places in Leeds.
