Design Practice

Phil and Lorraine laid all of our work out onto the table so that we could see everyone's poster designs.

When it came to coming up with an idea for my Jack Nicholson poster, I was really struggling with ideas. I didn't want to create a poster using his face or film stills, as I felt as though this would have been a pretty obvious approach.

When I watched the film I looked out for memorable moments, and one part of the film that I seem to remember really well is a dream like scene when Jack Nicholson is lead in a sun-kissed field of orange and lemon trees.

I decided to play on the idea of these trees and create my poster around this memorable scene. I like this idea as it doesn't give away much of the film at all. I also felt as though the use of an orange and a lemon could play on the idea of identity within the film and how the two fruits look very similar - similar to David Locke and Mr Robinson in the film... It could be a reflection on the identity swap within the plot.

I decided to use a photo that I had taken of an orange tree before and play with the colours of it to see whether I could make it look like a lemon tree..




However, I felt as though this might not be exploring the idea that far..

So I played around with illustrating a lemon tree myself..









But when I tried using this in the background for my poster, it didn't really work and looked a bit messy and low quality..


So I had a go at using already made patterns, as well as making my own pattern to work with..




The first pattern didn't really work as it was a bit distracting, so I decided to create something a bit more simple - more of a vector..





This vector still wasn't working for some reason.. I tried making vectors of lemons and oranges to incorporate both of the fruits and bring in another colour to play with..



Adding the oranges meant that I could play around with orange, yellow and white colours..



I thought that maybe these vector fruit shapes looked a bit too 'vector-y', so I tried using something that looked juicier and more fruit like..


I quite liked the idea of using slices of lemons and oranges, as they have a really similar look about them..


The pattern seemed to work, but the film poster looked a bit too full on still! A bit too cluttered..




After messing around with the layout of the type, I thought about using less orange and lemon slices.. I scrapped the pattern idea and went with just one slice of each fruit..



I quite liked this effect, but they let like they were just centered for no reason, so I moved them over to the sides and voila!


I wasn't too sure about the layout of the type when it was used in conjunction with the fruit slices, so I moved it around a bit to see how it could differ..



I also altered a bit of the text and colour of the background slightly to make sure that I was using tints of already used yellows..


I decided to change the vector outlined fruit for actual images to make it juicier and more life like..




I still wasn't sure about the text.. It seemed like a bit too much for readability..






However I felt as though it was starting to look more like a book cover than a movie poster..


I had a go at putting an orange pip on the orange segment, to add to the poster and make it look a bit mysterious...


The orange pip looked a bit strange, but I quite like it! I think the typography might need altering slightly...

And I love it!

So I produced two mock-ups for the poster as well on Photoshop...


The colours have gone a bit weird since uploading onto here... I preferred the second mock-up as it suited the design more and was a bit cleaner than the first, it also incorporated the white bordered edges, unlike the first design..


What's strange is that the colours are normal when I uploaded the same jpg file onto Behance..