OUGD504: 08/10/13 - Studio Task

by Roxxie Blackham on Tuesday, 8 October 2013

In a group, discuss:

What is format?
- scale
- something physical eg, a magazine or billboard etc
- function
- context

The format is the physical object that has been designed.

What is colour?
- RGB & CMYK
- processes eg, flourescent inks
- connotations of colour eg, different cultures
- colour harmony / theory

Colour is considered for both function and connotation.

What is production?
- physical production eg, paper cut, book binding, etc
- can be more of a craftsmanship / skill
- possibly more broad than processes
- bringing all the elements together
- final part?

Production is a type of craft or skill.

What is a process?
- stamping, embossing, screen printing, collagraphing, etc
- a process of printing
- mostly to do with print
- "on the way"
- preparation

Processes are mostly related to printing, and how the ink is transported onto the stock.

What is a finish?
- spot varnish, foiling, etc
- considered before print, but the last thing you do to finish the design
- helps to makes something seem like it is of a higher quality if a good finish has been added
- consider the cost, stock, audience

The finish is something added at the end of a design, that is determined by the stock, cost and effect on the audience.

What is stock?
- types of material to be printed onto eg, paper, card, tracing paper, plastic, wood, etc

The stock is the material which you print on to.


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Then as a class, discuss them again:

Format: Scale and size - how you work with that
Colour: Colour modes, hues, function, etc
Production: "The actual making of it"
Process: The method of doing it all - all the steps along the way
Finishing: "Post print alterations", production and process in one
Stock: Substrates for printing, considerations e.g. cost and audience

All the processes are linked together.


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The next workshop task was set after lunch. Everyone in our group brought in 5 examples of printed design, and we were asked to organise them into sections of the previous categories (format, colour, etc).

Here are our examples:

My 5 examples

Our group's examples as a whole

Our examples, arranged into order of:

FORMAT:



1. Bags
2. Magazines
3. Books
4. Leaflets
5. Business Cards
6. Clothes Tags
7. Flyers
8. Photography on acetate
9. CD
10. Greetings Cards
11. Lamp Shade / Homeware
12. Posters
13. Packaging

COLOUR:

One Colour + Stock


Two Colours + Stock

PRODUCTION:

Mass Produced


Short-Run

Bespoke

PROCESS:
Monoprint


Spot Varnish

Embossing

Laser Cut

Screen Print

Digital Print

COST:
Cheapest to Most Expensive (from left to right)

BRANDING & IDENTITY:

INFORMATION & WAY-FINDING:

PACKAGING & PROMOTION:

PUBLISHING & EDITORIAL:

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